Our team has produced this explainer video ad as a key component of promotional company for Sberbank.
Our goal: to find and form key visuals of a unified account service which simplifies state of use of several card.
We have interpreted guidelines in motion to develop the idea through the dynamic movement
of recognizable shapes.
We have created an emphasis on simplicity and rhythm of action emphasizing the ease
and convenience of the new feature.
The creative concept is implemented by means of 3D graphics.
CLIENT: SberBank
AGENCY: SberMarketing
Art Director: Alexandra Onipko
Producer: Maria Borovskaia
Supervisor 3D/2D group: Egor Kasatskiy, Alexey Karpuhin
PRODYKTION GROUP:
3D Artists: Maksim Duplinsky, Stas Pavlov
2D Artists: Vita Gofman, Alexander Bublik, Alexander Predko
Sound design & music: Dmitriy Tuporshin
Thank You!
